Friars Blog

Chocolate is often recognised as a very powerful tool in marketing and consumer psychology. From the early days of TV advertising specifically, chocolate has been used to portray feelings of sheer decadence, almost sinful luxury which brings consumers back to their favourite chocolate brands time and time again. It’s thanks to the connotations of chocolate (and the fact that chocolate is simply delicious) that many marketers and market analysts use chocolate sales data in order to predict upcoming market trends for the confectionary industry, and beyond.  Whilst the concept is... Read More

We understand, perhaps more than most people just how effective chocolate can be at improving your mood and making you feel better. Chocolate advertisers have been toying with this idea for years, just think of the old 80’s and 90’s chocolate adverts and you’ll plunge into a decadent, heavenly and slightly cheeky pleasure that is hard to replicate with other foods. This is all because chocolate in itself is a luxury item, one that can be enjoyed in moderation and can of course offer some physical and mental health benefits,... Read More

As a luxury chocolate maker, we’re always here to fight the corner for chocolate when it comes to proving that chocolate isn’t always bad. Of course, one can over indulge but that goes for anything – when enjoyed as part of a balanced diet however, chocolate can contribute a number of health benefits, thanks to some of the properties of chocolates ingredients.  Because we make our chocolates ourselves, we know what goes into them, which is why it’s easy for us to be able to understand that chocolate can be... Read More